This article was originally published on PRNewswire.com on August 31st, 2026.
DALLAS, Texas, Aug. 31, 2026 /PRNewswire/ -- VIO Med Spa, a nationally recognized, physician-guided medical spa franchise specializing in advanced, non-invasive aesthetic and wellness treatments, is expanding its North Texas presence under the leadership of Harvard MBA and former Meta and McKinsey executive Joseph Luchenta.
Luchenta has acquired two existing VIO Med Spa locations in Richardson and McKinney, secured development rights for the surrounding area and signed an agreement to open a new location in Prosper. Together, the locations establish a strong foundation for continued growth across the fast-growing northern Dallas-Fort Worth corridor.
"This agreement represents exactly the kind of strategic growth we're pursuing in priority markets like Dallas," said Ryan Rao, Chief Development Officer at VIO Med Spa. "Joseph brings the leadership experience and long-term vision to strengthen two established locations while expanding the brand into Prosper, one of the region's fastest-growing communities. His buy-and-build investment strategy reflects the opportunity experienced operators see in VIO's model and gives us a strong foundation to build greater density across North Texas."
Luchenta brings nearly a decade of technology experience to VIO Med Spa, including six years at Meta and time working with early-stage companies, following an earlier career in strategy consulting at McKinsey. After years of building and advising technology businesses, he began searching for an entrepreneurial opportunity that would allow him to become more directly involved in the people, operations and communities behind the business.
That search led him to medical aesthetics, where he recognized lasting consumer demand for skincare, rejuvenation and wellness services. He focused specifically on Dallas, ultimately acquiring VIO Med Spa locations in Richardson and McKinney. The two centers serve distinct guest bases along the growing U.S. 75 corridor and provide a strategic foundation for future development in Prosper and throughout North Texas.
"I was ready to move beyond building another technology company and invest in something more tangible, where strong teams and meaningful relationships directly shape the business," said Luchenta. "VIO stood out for its clinical foundation, growth trajectory and the strength of the resources behind the brand. My immediate focus is being a present owner, investing in our providers and strengthening the guest experience in Richardson and McKinney. From there, we'll be well positioned to bring VIO to Prosper and continue growing across the region."
Luchenta assumed ownership of the Richardson and McKinney locations in the second quarter of 2026. Over the next 18 to 24 months, he plans to focus on strengthening operations, supporting the existing teams and positioning both centers for sustainable growth before beginning site selection and development for the Prosper location.
Built on established clinical protocols and medical oversight, VIO Med Spa delivers a range of medical-grade aesthetic and wellness services including injectables, skin rejuvenation, laser treatments, and facials which are designed to prioritize safety, consistency, and results.
Named the #1 Med Spa Franchise in Entrepreneur Magazine's Franchise 500® for a third straight year in 2026, VIO Med Spa is attracting experienced operators drawn to its scalable, physician-guided model and strong unit-level performance. The brand is actively seeking franchise partners and multi-unit operators with backgrounds in hospitality, fitness, healthcare-adjacent, QSR, and other service-driven industries.
To learn more about VIO Med Spa's franchising opportunity, please visit: https://viomedspafranchise.com/.
Founded in 2017, VIO Med Spa is a category-leading medical spa franchise redefining results-driven aesthetics and wellness with an uncompromising commitment to safety. Headquartered in Nashville, TN, VIO is built on the philosophy that every guest deserves transparent, expert-led, and personalized care. Entering 2026, the nationally recognized brand operates 65 locations across 20 states, with more than 175 territories open, sold, or actively in development. Backed by Freeman Spogli, a strategic growth partner with deep experience scaling consumer and franchise brands, VIO is supported by robust operational infrastructure, expanded senior leadership and field operations, data-driven insights, and long-term capital to fuel continued expansion. VIO offers a full range of treatments, including injectables, skin rejuvenation, advanced facials, wellness services, and medical-grade skincare, all designed to help guests look great and feel amazing®.
